Before the Fame · 2010s
Cardi BTurn attention into an audience
Cardi B built an audience on personality before the records landed.
Before becoming a chart-topping recording artist, Cardi B built an enormous personality-driven following on platforms including Vine and Instagram.
That visibility helped lead to television, which expanded the audience further before her music career exploded.
People can discover you before they discover your product.
Reporting: People.com
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