Before the Fame · 1990s
LudacrisHe put his own money behind himself
Ludacris funded his own independent debut before any label did.
Before major-label fame, Ludacris spent roughly $20,000 of his own money making his independent debut, Incognegro.
The project sold tens of thousands of copies and helped attract Def Jam's attention.
Sometimes the first investor in an artist has to be the artist.
Reporting: People.com
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