Before the Fame · 2010s
RussRelease. Release. Release.
Russ released a song every week until the internet listened.
Russ made project after project without getting the response he wanted, then changed strategy.
Instead of disappearing for long album cycles, he began uploading a song every week to SoundCloud and held that schedule until the audience started growing.
Discovery is rarely one giant moment. It is consistent visibility.
Reporting: Forbes
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