Before the Fame · 2010s
SkeptaPirate radio, white labels and a living-room warehouse
Skepta moved white-label vinyl himself and turned his home into distribution.
Skepta has described paying to appear on pirate radio and physically driving white-label vinyl from pressing plants to London record stores.
Later, his home reportedly functioned as a makeshift CD distribution operation for Konnichiwa.
He was not simply the artist. He was manufacturing, marketing, distribution and logistics.
One person should not have to be an entire supply chain.
Reporting: The FADER
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