Before the Fame · 2000s
Soulja BoyHe connected the early internet before anybody understood it
Soulja Boy connected SoundClick, MySpace and YouTube into one funnel.
Soulja Boy used SoundClick, MySpace, YouTube and his own website as an interconnected promotional network.
People who found him on one platform were deliberately pushed toward another, and his online popularity started translating into paid performances in cities where audiences already knew the songs.
He built the funnel by hand. That funnel is now table stakes.
Reporting: World Radio History
Your music. Your craft. Your audience.
No trunk. No burned CDs. Upload it, showcase it, share it — and build your audience.
Be Seen. Be Heard. Be SwaggaLIVE.