Before the Fame · 2010s
The WeekndDon't even tell them who you are
The Weeknd uploaded songs anonymously and let curiosity do the work.
The Weeknd took almost the opposite approach to hype.
Early songs appeared online with very little information about the person behind them. The mysterious uploads generated curiosity, online discussion and eventually major attention.
No giant launch. Just: here is the music.
Reporting: Wikipedia
Your music. Your craft. Your audience.
No trunk. No burned CDs. Upload it, showcase it, share it — and build your audience.
Be Seen. Be Heard. Be SwaggaLIVE.