Before the Fame · 2010s
Wiz KhalifaGive the mixtape away and let Twitter explode
Wiz Khalifa gave away Kush & Orange Juice and the fans did the rest.
After leaving Warner Bros., Wiz Khalifa leaned hard into his grassroots fanbase.
When Kush & Orange Juice dropped as a free download it became one of Twitter's biggest trending topics and drove enormous search interest.
The label did not create the demand. The fans did.
Reporting: XXL Mag
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