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Power Moves

Power Move of the Week™

Weekly SwaggaLIVE coverage of the smartest career moves in entertainment culture — music, film, fashion, comedy, creators — with the playbook behind each one.

This weekFashion / Music Business5 min read

Drake sold the majority of OVO's IP — and kept creative control

October's Very Own split its brand into two assets: intellectual property and operations. Authentic Brands Group took 51% of the IP, Vince Holding Corp. took the operating business, and Drake kept 44% of the IP plus the creative vision.

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Fashion / Music BusinessDrake sold the majority of OVO's IP — and kept creative controlOctober's Very Own split its brand into two assets: intellectual property and operations. Authentic Brands Group took 51% of the IP, Vince Holding Corp. took the operating business, and Drake kept 44% of the IP plus the creative vision.Week of August 24, 2026 · 5 min readMusicThe artist who kept her masters and still got the machineA distribution-first deal beat a traditional advance — and the catalogue never changed hands.Week of August 24, 2026 · 4 min readFilm & TVA £4,000 short film that turned into a festival slot and an agentOne tightly-scoped 11-minute film did more for a director's career than three years of unpaid crew work.Week of August 17, 2026 · 5 min readFashionThe capsule drop that sold out before a single unit was madeA 10-day pre-order window replaced inventory risk with a funded production run.Week of August 10, 2026 · 4 min readComedyHow a comedian filled a 400-seat room with clips, not adsSix months of consistent club clips built a mailing list that sold out a tour without paid promotion.Week of August 3, 2026 · 4 min readCreatorsThe creator who licensed her back catalogue instead of chasing brand dealsFour years of archive footage became a recurring licensing income line.Week of July 27, 2026 · 5 min readEntertainment BusinessThe artist who hired a lawyer before a manager — and saved the dealOrder of hires changed the outcome of a first publishing negotiation.Week of July 20, 2026 · 3 min read