Skip to main content
Before the Fame · 2010s

A$AP RockyThe internet became the A&R department

A$AP Rocky let a leak and a video do what an A&R could not.

A$AP Rocky's “Peso” leaked online and quickly gained attention, while the “Purple Swag” video created even more buzz.

Labels followed the audience rather than the other way around.

Make the industry discover you because the audience already did.

Reporting: Wikipedia

Your music. Your craft. Your audience.

No trunk. No burned CDs. Upload it, showcase it, share it — and build your audience.

Be Seen. Be Heard. Be SwaggaLIVE.