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Before the Fame · 2010s

StormzyFreestyles became the marketing campaign

Stormzy built momentum on freestyles and online video.

Stormzy built huge early momentum around grime freestyles and online video.

“Shut Up” accumulated millions of views, and his independent rise made him one of Britain's biggest new artists.

A freestyle is not just a freestyle anymore. It is distribution.

Reporting: The Guardian

Your music. Your craft. Your audience.

No trunk. No burned CDs. Upload it, showcase it, share it — and build your audience.

Be Seen. Be Heard. Be SwaggaLIVE.