Before the Fame · 1990s
E-40Consignment at mom-and-pop stores
E-40 drove tapes to corner stores and sold them on consignment.
E-40 and his circle drove tapes to corner stores and independent shops, selling music on consignment.
That approach helped create the famous Bay Area independent model.
No giant marketing department. No global platform. Just product, relationships and hustle.
Relationships still move music. The shelf is just a feed now.
Reporting: The Ringer
Your music. Your craft. Your audience.
No trunk. No burned CDs. Upload it, showcase it, share it — and build your audience.
Be Seen. Be Heard. Be SwaggaLIVE.