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Before the Fame · 2010s

Nipsey HussleThe $100 mixtape

Nipsey Hussle turned a $100 mixtape into a statement about ownership.

Nipsey Hussle challenged everything people assumed a mixtape should cost.

For Crenshaw he offered 1,000 physical copies at $100 each under his Proud2Pay strategy.

It was not simply distribution. It was community, scarcity, ownership and direct artist-to-fan economics years before those ideas became fashionable.

Fan value is set by the artist, not by a platform's default price.

Reporting: Wikipedia

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