Before the Fame · 2010s
Tyler, the CreatorForget the industry, build a universe
Tyler, the Creator and Odd Future self-released an entire world on Tumblr.
Tyler and Odd Future used Tumblr to distribute free music while creating their own artwork, videos, visual language and culture.
Coverage at the time described a flood of self-released projects made freely available through the collective's Tumblr presence.
They did not simply upload songs. They built a world people wanted to enter.
Reporting: Pitchfork
Your music. Your craft. Your audience.
No trunk. No burned CDs. Upload it, showcase it, share it — and build your audience.
Be Seen. Be Heard. Be SwaggaLIVE.